Importance of High Emotional Marketing in Digital Content
/ / Why does Content Marketing Need to Have a High Emotional Quotient?

Why does Content Marketing Need to Have a High Emotional Quotient?

ByAdonis Imperial

In an era that talks about logical reasoning behind every purchase, emotional marketing should be considered. Here, let us understand the importance of addressing the emotional quotient when marketing on social media platforms.

Harsh Dutta

About the Author

Harsh Dutta

Founder at Content Writing Agency
Harsh is a seasoned entrepreneur, Digital Marketer, and Professional Copywriter. You can connect with his LinkedIn Profile at Harsh vardhan Dutta.

“Good content isn’t about good storytelling. It’s about telling a true story well.”

Ann Handley

Importance of High Emotional Intelligence in Content Marketing

When was the last time you purchased something solely based on logical reasoning and practicality? Recent studies conducted by professors at Harvard highlight that 95% of people indulge in purchasing based on how they feel subconsciously. It is true that no matter how logical and practical we get, humans succumb to their emotions. This only points us to the reason why it is absolutely important for digital marketers to create content that people can connect with on an emotional level too.

As a digital content creator when you are highlighting the USPs of any product or service you are aiming to appeal to a customer’s logical thinking. However, as a brand, if you are not addressing the emotional quotient, then there are a lot of opportunities that you are missing out on. We will be taking a look at why it is important to focus on emotional marketing to make that actual impact that your brand needs when dealing in a market that already has tough competition.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”

Maya Angelou

What is Emotional Marketing?

We are all well aware that of the five basic senses, the emotional sense is the most prominent and influencing. Therefore it is natural to understand that our feelings play a very significant role when making a decision. Furthermore, emotional marketing or emotional branding has taken the front seat for almost every brand and niche. Playing on the practicality factor may give your brand the initial push. However, if you can capitalize on binding customers with emotions, it will bring you the edge over your competitors.

There is a reason why more digital marketers understand the power that emotional marketing holds. It is because customers, as a whole, feel more connected with brands that engage with their emotions. In the long run, they will stay more loyal to that brand and will in some way or the other resonate with their personality and identity as well. Simply put, it is not enough to have a lineup of USPs when it comes to brand placement. The masses need to be able to identify with the brand’s values and ideologies too.

How to Stick to the Right Emotional Marketing Strategy?

It is easy to understand that to satisfy not just the minds but the hearts of the masses. Brands need to factor in the emotional aspect as well. But, for those people who have no clue on how, to begin with, marketing. Here is a list that can give you tips and suggestions tested by the top content writing agency. It will help you carve the best emotional marketing strategy.

1. Prioritize Urgency

Indeed, emotional marketing or branding is mostly about making the customers feel warm and fuzzy with tons of emotions. However, that is not the only goal all the time. Part of engaging in an emotional marketing strategy is to convince and motivate them to complete the action of purchasing their products or engaging their services. It is imperative that as a customer they are not given too much time to contemplate whether or not they want to act on their emotions. Work on campaigns and content that ensure a person experiences FOMO ( fear of missing out) if at all they are unable to buy a certain product.

2. Focus on User-generated Content

In the olden days, the only means of capitalizing on the actions of others came by relying on word-of-mouth publicity. Fast forward to the tech-savvy and digital era of social media platforms and the new way of generating user-based content is more diverse. If you can have your customers send their videos that highlight their user experience and give feedback. Doing this adds a personal touch to your digital content and one that others can associate with.

3. Look for Ways to Delight your Customers

All logic, reasoning, and practicality set aside, the sure-shot way of wooing your customers is to give them an emotional nudge. If you look at the way Burger King and McDonald’s you will see that most of their campaigns target the audiences with their catchy yet appealing content. Now and then it will be a good idea to surprise your audience in a way that triggers more emotions.

4. Take a Trip Down Memory Lane

We all may feel that technology and the latest inventions are what keeps us happy, however, the power of nostalgia is something that can’t be forgotten. As a brand, if you can capitalize on the nostalgia aspect. If you can place a campaign centered around the good old days it will reach a level of emotional greatness for sure. Give them the memories of what it felt like to enjoy the basic but significant small things.

5. Highlight Social Issues and Happenings

The topic of women empowerment or issues like discrimination based on religion, skin color, and sexual orientation is something that people are very aware of. Creating campaigns that center around these social issues helps the customers bond with the company in a better way. Companies these days should be able to think more than just about their profits and work, which is why when you come up with campaigns that echo the common issues that people are facing, it hits close to home and forms a better bond.

Emotional Marketing is a Winning Solution

If we think of it, emotion is the glue that keeps us all grounded, no matter how practical and logic-driven we get. When it comes to choosing either the heart or the brain, we choose the heart. As a brand, you should not be remembered just for a while but for a long time. You must understand that emotional reasoning could permanently develop your content marketing strategy accordingly. It’s time that you get started on your emotional quotient strategy. So, people remember how your brand made them feel.

Similar Posts

ONLINE JOB OPPORTUNITIES: WHY DO I WANT TO WORK ONLINE?

ByAdonis Imperial

Modern Era Marketing! MODERN MARKETING TALKING, online works are now the prevalent job this era, especially this covid-19 pandemic. All gone online. Since internet existed in this world, e-commerce emerge. Furthermore, Freelancing or online job became greater and better. As an IT professional who was engaged much on software development or the creation of systems…

4 Types Of SEO Strategies You Need To Understand

ByAdonis Imperial

Before you begin enhancing your website, it’s critical to comprehend the different kinds of SEO strategies to your business. This incorporates the great and awful methods. Understanding these various procedures and strategies will assist you with making a mission that drives better free outcomes for your business. Four Main Types…

982 Comments

  34. Онлайн фильмы в хорошем качестве 2 Почему я живой (Чому я живий) в хорошем качестве бесплатно онлайн смотреть фильм качестве бесплатно новинки. Смотреть фильмы онлайн русские новинки. Новые военные фильмы 2021 смотреть бесплатно. Новинки фильмов онлайн бесплатно в хорошем качестве. Смотреть новинки военных фильмов 2021. Смотреть лучшие русские фильмы новинки. Смотреть бесплатно новые российские фильмы 2021 года. Смотреть онлайн бесплатно новинки фильмов 2021 года. Лучшие фильмы новинки 2021 вышедшие смотреть. Скачать фильмы новинки на телефон бесплатно. Новинки кино смотреть онлайн хорошем качестве бесплатно.

    Reply

  50. Смотреть фильм онлайн бесплатно в хорошем Флэшмоб черный фильмы онлайн новинки в хорошем качестве. Смотреть фильм новинки 2021 в хорошем. Лучшие фильмы 2021 смотреть онлайн hd 1080. Смотреть фильм онлайн бесплатно без регистрации новинки. Новый фильмы 2021 смотреть хорошем качестве. Фильмы года новинки онлайн бесплатно. Лучший герой фильм 2021 смотреть онлайн. Смотреть новинки фильмов 2021 года уже вышедшие. Лучшие новинки кино 2021 уже вышедшие. Фильмы новинки скачать торрент. Лучшие новые фильмы 2020.

    Reply

  51. Takipçi Satın Al Uygun Fiyatlara

    Düşük fiyatlar ile yüzlerce instagram takipçisi
    satın alabilirsiniz. Çoğunlukla bot kullanıcılardan oluşan bu takipçiler
    sayesinde takipçi sayınız yüksek görünecektir.

    Takipçi sayısı çok olan sayfaları takip etmek psikolojik açıdan ortaya çıkan olumlu bir sonuçtur.

    Bu sayede Takipçi satın al sayısına kısa sürede ulaşmanıza katkılı olacaktır.

    https://bit.do/takipcintrcom

    Reply

  58. I’m not sure why but this web site is loading extremely slow for me.
    Is anyone else having this problem or is it a issue
    on my end? I’ll check back later on and see if the problem still exists.

    Reply

  72. What i don’t realize is in reality how you’re now not really much more well-preferred
    than you may be right now. You’re so intelligent. You know
    therefore significantly with regards to this subject, made me personally believe it from so many various angles.

    Its like men and women don’t seem to be interested unless it is
    something to accomplish with Woman gaga! Your individual stuffs excellent.
    All the time care for it up!

    Reply

  76. Thanks a bunch for sharing this with all people you actually know
    what you’re speaking approximately! Bookmarked. Please additionally talk over with my site =).

    We can have a link exchange contract among us

    Reply

  106. Having read this I believed it was really enlightening.

    I appreciate you spending some time and effort to put this information together.
    I once again find myself spending a lot of time both reading and posting comments.
    But so what, it was still worthwhile!

    Reply

  110. Hmm it seems like your website ate my first comment
    (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any suggestions for inexperienced blog writers?
    I’d genuinely appreciate it.

    Reply

  112. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often.
    Did you hire out a designer to create your theme?
    Exceptional work!

    Reply

  131. I have been exploring for a little for any high quality articles or blog posts
    on this sort of house . Exploring in Yahoo I at last stumbled upon this web site.
    Studying this info So i’m happy to exhibit that I’ve an incredibly excellent uncanny feeling I came upon exactly what I needed.

    I such a lot certainly will make certain to don?t forget this site and provides it a glance regularly.

    Reply

  136. You could certainly see your skills within the work you write.
    The arena hopes for even more passionate writers like you who are not afraid to say how they
    believe. Always go after your heart.

    Reply

  142. Hi, I do think this is a great blog. I stumbledupon it 😉 I’m going to come back yet again since I bookmarked it.
    Money and freedom is the best way to change, may you be rich and continue to guide
    others.

    Reply

  144. Good day! I could have sworn I’ve been to this blog
    before but after reading through some of the post I realized it’s new to me.
    Anyhow, I’m definitely happy I found it and
    I’ll be book-marking and checking back frequently!

    Reply

  147. I’m not that much of a internet reader to be honest but your
    sites really nice, keep it up! I’ll go ahead and bookmark
    your website to come back in the future. All the best

    Reply

  159. Does your site have a contact page? I’m having trouble locating it but, I’d
    like to send you an e-mail. I’ve got some creative ideas for your
    blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.

    Reply

  160. hello there and thank you for your info – I have certainly picked up anything new from
    right here. I did however expertise some technical issues using this web
    site, since I experienced to reload the web site many times
    previous to I could get it to load correctly.

    I had been wondering if your web hosting is OK? Not that I am complaining, but slow loading instances times will often affect
    your placement in google and can damage your high-quality
    score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my email and could
    look out for much more of your respective fascinating content.
    Ensure that you update this again very soon.

    Reply

  173. An outstanding share! I’ve just forwarded this onto a coworker who was
    conducting a little research on this. And he in fact ordered me dinner due to the fact that I found it for him…
    lol. So let me reword this…. Thanks for the meal!!

    But yeah, thanx for spending some time to talk about this matter here on your site.

    Reply

  174. Hmm it seems like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for first-time blog writers? I’d certainly appreciate it.|

    Reply

  190. I absolutely love your blog.. Excellent colors & theme. Did you make this site yourself? Please reply back as I’m trying to create my own personal blog and would like to learn where you got this from or what the theme is named. Many thanks!|

    Reply

  199. What i do not understood is in reality how you’re
    not actually a lot more smartly-preferred than you may be now.
    You’re so intelligent. You know therefore significantly on the subject of this topic, made me in my view believe it from so many various angles.

    Its like women and men are not involved except it’s one thing to do with Girl gaga!
    Your individual stuffs excellent. All the time maintain it up!

    Reply

  208. Hey just wanted to give you a quick heads up. The text in your post seem to
    be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you
    know. The design and style look great though! Hope you get the problem fixed soon. Thanks

    Reply

  212. Hello there I am so grateful I found your weblog, I really found you by accident, while I was browsing on Bing for something else, Regardless I am here now and would just like to say cheers for a remarkable post and a all round thrilling blog (I also love the theme/design), I don’t have time to read it all at the minute but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent b.|

    Reply

  220. My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using
    WordPress on a variety of websites for about a year and
    am anxious about switching to another platform.
    I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress posts into it?
    Any help would be really appreciated!

    Reply

  231. You are so awesome! I do not believe I have read something like
    that before. So nice to discover another person with original thoughts on this issue.
    Really.. many thanks for starting this up. This site is something that is required on the
    internet, someone with some originality!

    Reply

  257. Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam
    responses? If so how do you protect against it, any plugin or anything you can suggest?

    I get so much lately it’s driving me crazy so any support is very much appreciated.

    Reply

  262. Please let me know if you’re looking for a author for your site. You have some really great posts and I think I would be a good asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back to mine. Please shoot me an email if interested. Cheers!|

    Reply

  271. Greetings from California! I’m bored to death at work so I decided to browse your site on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyhow, excellent site!|

    Reply

  395. Эта предприятие ОАО ХУВЗЗА Шали проводит современным способом телеинспекциюинженерных систем, сетей хозяйственно-бытовой, сетей хозяйственно-бытовой, технических систем, ливневой канализации и так далее.
    Телеинспекция труб производится особой видео камерой, которая передвигается по трубам и дает изображение на экран и в то же время проводится видеозапись труб.
    Подобная диагностика помогает узнать состояние стенок и стыков труб, участки расположения трещин, свищей и других дефектов, выявить засоры и инородные элементы, незаконные врезки и прочие. Видеоинспекция может быть применена и при приёме труб впоследствии строительного производства, ремонтных работ.
    Наибольшим преимуществом системы видеоинспекции является сегодня её мобильность, легкость доступа к трубам, а кроме того возможность получать изображение внутренних составляющих различных труб.

    Наша специализированная компания ЗАО ВЛДААО Воркута
    функционирует на предприятиях как индивидуальных так и государственных объектах.

    Полная очистка скважин – углубление скважины

    Reply

  418. Доброго времени суток дамы и господа, если вам срочно нужны деньги на покупку телефона или другие свои нужды… Но зарплата через несколько дней, тогда советую вам взять быстрый займ на карту без отказа и проверки кредитной истории.

    На сайте https://zaimlenda.ru/ под подбору онлайн займов вы сможете выбрать МФО по своим условиям и отправить заявку, обычно это занимает не более 10 минут! Также хочу добавить что во многих компаниях сейчас акция в виде бесплатного займа под 0% до 30 дней.

    Reply

  464. hello there and thank you for your info – I have certainly
    picked up anything new from right here.
    I did however expertise some technical points using this website, since I experienced to reload the
    website lots of times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK? Not that I am complaining, but
    slow loading instances times will sometimes affect your
    placement in google and could damage your high-quality score if ads and marketing with Adwords.

    Anyway I’m adding this RSS to my email and can look
    out for a lot more of your respective fascinating content. Make sure you update
    this again soon.

    Reply

  490. Hello very nice website!! Guy .. Beautiful .. Superb .. I will
    bookmark your blog and take the feeds also? I am happy to find numerous useful info
    right here within the post, we want develop
    more strategies in this regard, thanks for sharing. .

    . . . .

    Reply

  525. I am extremely impressed along with your writing abilities and also with the structure in your
    weblog. Is that this a paid topic or did you modify it your self?
    Anyway keep up the nice high quality writing, it is uncommon to see a nice
    blog like this one nowadays..

    Reply

  530. I’m curious to find out what blog system you happen to be utilizing? I’m having some minor security issues with my latest site and I would like to find something more safe. Do you have any recommendations?|

    Reply

  550. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone
    to do it for you? Plz reply as I’m looking to design my own blog and would
    like to know where u got this from. appreciate it

    Reply
  594. Pingback: free online multiplayer sex games

  599. video-conferencing-solutions Video conferencing is a visual communication session between two or more users regardless of their location, featuring audio and video content transmission in real time. In broad terms, video conferencing software is a solution that allows two or more persons to talk and see each other remotely.

    Reply