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What is SEO? An Introduction to Search Engine Optimization 2020

Many of us wonder if what is SEO? How SEO works? And why SEO? Precisely, here are some useful pieces of information to know what SEO is all about. As we tell you the fundamentals and elements, you might get spoonful insight about the basics of Search Engine Optimization and its nature for this year 2020.

What is the meaning of SEO?

SEO stands for Search Engine Optimization. It is the act of improving the quality of a web page to increase the quantity of web traffic to a website from search engine results. The process of SEO to rank a website to search engines is organic rather than paid traffic.

On the other hand, SEO defines as the science or art of studying, researching, and ranking a website to search engines like google, yahoo, and bing. Ranking your website to search engines will give higher recommendations to search results. The better the SEO, the higher the visibility of a website to search engine users.

Why do we consider SEO important?

Maybe you think, ‘why SEO’? Is it important? The answer will be absolutely yes! SEO helps your website get more engagement and higher traffic. Subsequently, a website with high traffic drives more sales.

On the other way around, SEO gives you the most treasured traffic that is free. This traffic is called organic traffic. Organic traffic is free because the search engine recommends your web page to their users to the Search Engine Results Page (SERP) unpaid. It is unsponsored, and it’s not ranked because of that. Your website ranking is organic. Furthermore, it lasts consistently.

In contrary to SEO, Search Engine Marketing (SEM) is a paid or purchased ad from search engines. This paid traffic will appear in the upper part of the SERP identified by the Ad sign. Though it is visible on top, this paid result needs SEO to make it more effective.

What is SEM? Ad Part of the SERP
Fig. 1: The ad part of the SERP. It appears on the top of the search result. The ad icon symbolizes a paid marketing.
What is SEO? The organic result of search engines
Fig. 2: What is SEO? It is the organic part of the SERP as seen on the search engine’s results like google.

When to use Search Engine Optimization?

When looking at the essence of SEO, this will not only about ranking with search results to search engines. Search Engine Optimization also improves the quality and content of your website. Besides, SEO strategies are much needed to create more effective traffic to your website.

Furthermore, Search Engine Optimization will be needed when you do marketing and even SEM to improve the result and create more sales.

Where should SEO be more effective?

Where to use SEO? You need it on your website. You will need it anywhere online. Anything online often needs a website. Social media platforms are also websites. So, your social media pages are composed of web pages. Therefore, when you do Social Media Marketing, you also need optimizing your content.

How Search Engine works?

You might not often wonder when you do research using search engines, search results listed depending on how they were crawled by their content and indexed by their keywords. For marketers, you think of it but have questions on how to get on top of the ranking.

So, here is a brief explanation of how does the search engine ranks those listed recommendations on their SERP.

  1. The first is crawling. Google and Bing use Bot as a crawler to go through pages of every website. Crawler goes to each page and related websites to gather information about all the content and matches they could find on the Internet.
  2. Secondly, indexing. Search engine stores and organizes each web content found during the process of bot crawling. Data collected will be indexed and ready to show relevant information related to queries.
  3. Lastly, the ranking took place. In this part, effective SEO generate higher recommendation from search engines. During the indexing process, data fed through an algorithm. And this algorithm match all relevant data to queries. Moreover, search algorithms search for related information for the user’s query. SE optimization to your website will help higher recommendations to be rank earlier on the search result.

What’s More?

There are a lot of factors the algorithm rank websites in the SERP. To learn more, check on how to be an effective search engine optimization professional. Furthermore, there are some ways search engine optimization helps your business online. Thank you!

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